To be read in conjunction with our Terms & Conditions

Last Update 11th January 2024

Company Details

DLUK is the abbreviated trading name for Datalite UK Ltd a United Kingdom company registered at Companies House.  Other trading names include 'Dayborn', ’Frames Online', & 'JD Photography'.  This Privacy Policy applies to all business with Datalite UK Ltd, including under its trading name or branding.  

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect

This notice applies to all information collected or submitted on this website. On some pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are:



Email address

Phone number

On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address. In this circumstance, the types of personal information collected are:



Phone Number

The Information We DON’T Collect:

We do not collect Credit/Debit Card Information online.  However this information may be posted using our shopping cart checkout where you will be directed to a secure server run by a reputable company such as Paypal or Secure Trading.

For offline orders, such as via telephone or correspondence, secure records will be kept to fully meet and exceed the security requirements of the credit card provider and Paypal.  Generally records of Credit Card details are securely destroyed at first opportunity by shredding.

EU Cookies Directive

The EU have decided to impose directives on member states regarding use of Cookies via their ePrivacy Directive (Directive 2009/136/EC).  Datalite UK Ltd has enquired directly with the EU Commission to clarify their policy regarding Cookie's and Google Analytics, also to query why their own websites appear to disregard the own directive.  Their reply whilst pointing this company to various regulations and organisations provided no useful clarification.

DLUK's use of cookies is only in two areas:  namely through its shopping cart and use of Google Analytics.  As the shopping cart is 'strictly necessary for the functionality of the website and where that action is explicitly requested by the user' this is permitted within the ePrivacy Directive.  Customers should be aware that the company also uses Google Analytics. Under International Chamber of Commerce (ICC) UK's Cooke Guide Google Analytics is classified as a Category 2 Performance Cookie.  This is permitted without an 'opt in' as long as covered by 'Terms of Conditions' and hence 'Privacy Policy'.

In these recession times, DLUK considers this EU directive as disproportionate, inappropriate, and with potential to adversely effect Europe website's competitiveness in a global market.  Europe and in particular Eurozone countries have enough problems without the EU adding further layers of bureaucracy, adversely affecting customers and website owners alike.  The company conversely welcomes the pragmatic approach provided by the United Kingdom's International Chamber of Commerce to limit potential damage, and this company has aimed to be fully compliant with its guidance on use of cookies.

Visitors should be aware that all popular browsers including Internet Explorer, Firefox, and Google Chrome contain options to switch off cookies.

EU VAT REGULATIONS  WEF January 2015 - Digital Products

The European Union have brought in complex new regulations regarding supply of digital products to EU Countries.  Part of these regulations involve a requirement to verify and collecting customer's location and other personal data, and retaining these for 10 years. As a business we consider this an unreasonable and abuse of customer's personal data, and therefore with regret and solely due to these EU regulations, withdrawn our few digital products for sale.  These regulations will therefore not affect our customers, other than the regrettable fact that this bureaucracy has made the selling of digital products legally non viable.

The Way We Use Information:

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

We offer personalised gift products by which you can personalise a product you order for another person. Information you provide to us to create a gift-card is only used for that purpose, and it is only disclosed to the person receiving the gift.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

Under absolutely no circumstances will your eMail address or any other personal details be passed onto third parties without your specific permission for marketing purposes.  DLUK is a responsible business and detests the illegal practice of spam, in common with most customers.

We use non-identifying and aggregate information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

A number of our websites contain unprompted testimonials from satisfied customers.  Our policy is to ask permission first on receipt of a suitable testimonial, and will only be identified by a customer’s Christian first name or initials and broad geographical location (i.e. City and Country).  Testimonials are posted exactly as received, with only obvious grammatical/punctuation errors corrected.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out, or otherwise prohibit such unrelated uses.

Our Commitment To Data Security

To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect both online and offline.

Our Commitment To Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

How You Can Access Or Correct Your Information?

You can access all your personally identifiable information that we collect online and maintain by writing to us or sending an E-Mail, there may be a £10 administrative fee payable.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

United Kingdom Data Protection Act 2003

Personal data whether digital or manual records is stored and protected to fully comply with the latest United Kingdom Data Protection Act.  This act also gives individuals rights to make a 'Subject Access Request' for data held on them.  This may be applied for by submitting a written or e-mailed request, together with an administrative fee for £10.  Under the terms of the latest UK Data Protection Act, Subject Access Requests are to be processed where possible within 40 days.

EU General Data Protection Policy (GDPR)  WEF 25th May 2018

The European Union have added more bureaucracy in the form of GDPR, despite the United Kingdom in the process of leaving the European Union organisation; this will be implemented in the UK with effect from 25th May 2018.  Notwithstanding that much of this red-tape will be unworkable, and a predicted adverse affect on web experiences, without clear guidelines of practical implementation. Datalite UK Ltd has reviewed their processes of data protection procedures to ensure compliance in accordance with GDPR.  

Security was already a Datalite UK Ltd priority, customer and supplier data were never passed on to third parties as policy, and data will be continued to be protected using highest levels of pragmatic security.   Changes already introduced earlier in 2018 ensure that all current mailing lists are on an 'opt-in' basis, and customers are not communicated whether by correspondence, telephone, or eMail beyond legitimate business interest (i.e. to query or provide information on an existing order).    

GDPR also gives further rights to subject access requests, and the ‘right to be forgotten’.  Subject access requests (SAR) will where possible be achieved within 30 days, and the fee for the time spent on SAR discontinues under GDPR.  Right to be forgotten GDPR requests will be complied with as reasonably possible, recognising that in some instances data is legally required to be retained (i.e. United Kingdom’s HMRC legislation requires tax supporting documents to be kept for at least seven years). 

The United Kingdom is no longer a member European Union, if anything changes in the future this will be reflected in this Privacy Policy.

How To Contact Us

Should you have other questions or concerns about these privacy policies, please contact us either by telephone, E-Mail, correspondence, or message.  Datalite UK Ltd's full contact details are available from About Us menu from the home page of and all our subsidiary websites.